Jeff Keddy

My name is Jeff Keddy, I have been touching computers since I was around 12 years old and doing it professionally for over a decade. I'm a private person (you will not see a photo of me on here) and don't particularly like maintaining a web presence with my name attached. I like to blend profundity with foolishness. A blue collar white collar worker.

You can download my resume here.

Here is a list of things I like that 100% accurately summarize the entirety of my existence:

  • Art
    • Performance art
    • Futurist art
    • Propaganda art
  • Philosophy
    • Religious philosophy
    • Ethics
    • Metaphysics
    • Privacy advocate
  • Music
    • Bass, guitar, keys
    • Composing
    • Prog rock and weird tunes
      • Ask me to play Pneuma or Tetragrammaton during the interview so I know you're for real.
  • Tech
    • User-centric development
    • CLI and TUIs
    • Home Labs
  • Nested lists

You can download my resume here.

I focus primarily on user-centric design and development including SEO, Accessibility, and Performance. The following is a selection of projects I've contributed to that I remember fondly:

  • Mainfreight Shipping and it's sister sites

    • Front-end developer for the main corporate site it's sister sites. I worked on a variety of projects for them including:
      • UI, site and VueJS development
      • Conversion of custom dashboards from AngularJS to VueJS for integration into main site
      • Accessibility
      • Performance optimization
      • Creation of Google Analytics dashboards
      • Security and pentesting
        • Custom webpack build system
  • Options Clearing Corporation
    • Front-end developer and SEO lead
      • UI and site development
      • API Design
      • Accessibility
      • Performance optimization
  • Options Industry Council
    • Front-end developer
      • UI and sitedevelopment
      • API Design
      • Accessibility and performance
      • SEO Consultant
      • Creation of Google Analytics dashboards
  • Options Industry Conference
    • Front-end developer
      • UI and site development
      • Mobile designer
      • Accessibility and performance
  • Colorado Housing Finance Authority
    • Front-end developer
      • UI and site development
      • Accessibility and performance
      • Creation of Google Analytics dashboards
  • Arthritis Foundation
    • Front-end developer
      • UI and site development
      • Accessibility and performance
      • Creation of Google Analytics dashboards
  • All About Vision
    • Front-end developer and Technical Lead
      • Lead full site upgrade to accessible, consistent, and performant design
      • Lead full site redevelopment and redesign to Contentful CMS and custom GatsbyJS/ReactJS build system
      • Server and IT maintenance
      • Designed and implemented entire web infrastructure
        • Moved all development to Git (Bitbucket)
        • Implemented CI/CD pipelines for development and production environments
        • Moved company over to Slack for communcation and Jira for project management
      • Creation of advertising automation via Google Publisher Tag (GPT), integrated with Google Admanager (DFP) to Ad Ops specifications

I also worked in some capacity (whether doing front end development, SEO, analytics or just assisting my coworkers as a duck talker) on most Blue Modus projects. They're a good company, go check 'em out!

This website was built using the wonderful AstroJS platform along with some Cloudflare magicks and my own particular brand of madness. I have envisioned it as a walking along a garden path rather than entering a mall. This might mean whatever page you access may look or behave completely differently than any other page.

I think the fun of the internet has been lost in favor of the exact same safe UX patterns being used on every single site out there. I don't believe corporate marketing efforts necessarily need to be the most daring products on earth, but something in between "hero image followed 3 info columns" and Neocities seems reasonable. This is especially true as the internet becomes inundated with Endless Trash brought to you by Anthropic, Google, and OpenAI. A little friction is nice sometimes.

Feel free to email me or get at me on Github. I don't use any major social media platforms.